The Australian Flower Traders Association (‘AFTA’) is the national industry organisation which represents Australian cut flower and foliage traders including: growers, exporters, importers, wholesalers and retailers.
Our members collectively employ and support many thousands of Australian workers and businesses across Australia. Our importer members also represent 90 per cent of flower imports to Australia by value and volume.
AFTA’s focus is advocating on behalf of growing Australia’s cut flower industry and helping to build successful floriculture businesses that can effectively meet consumer demand for cut flowers and foliage.
Why was AFTA created?
Recognising that the Australian cut flower Industry lacked a unifying voice that advocated for all sectors of the cut flower supply chain, the association was formed to help the industry better engage with governments, policy makers and industry regulators with a single, informed and science-based voice.
AFTA promotes a united industry that has the clear goal of fostering the growth and financial health of local growers, to encourage new farms to thrive, and nurturing the new generation of growers and florists. AFTA was created to support the industry across Australia, so that it can continue to fulfil both the quality and quantity of flowers that consumers want to buy.
AFTA emerged to support all Australian industry traders.
Without both a strong local production industry and an ability to import flowers, we would be a vastly smaller industry and we would offer consumers significantly fewer flowers than we do today.