About

The Australian Flower Traders Association (‘AFTA’) is the national industry organisation which represents Australian cut flower and foliage traders including: growers, exporters, importers, wholesalers and retailers.

Our members collectively employ and support many thousands of Australian workers and businesses across Australia. Our importer members also represent 90 per cent of flower imports to Australia by value and volume.

AFTA’s focus is advocating on behalf of growing Australia’s cut flower industry and helping to build successful floriculture businesses that can effectively meet consumer demand for cut flowers and foliage.

Why was AFTA created?

Recognising that the Australian cut flower Industry lacked a unifying voice that advocated for all sectors of the cut flower supply chain, the association was formed to help the industry better engage with governments, policy makers and industry regulators with a single, informed and science-based voice.

AFTA promotes a united industry that has the clear goal of fostering the growth and financial health of local growers, to encourage new farms to thrive, and nurturing the new generation of growers and florists. AFTA was created to support the industry across Australia, so that it can continue to fulfil both the quality and quantity of flowers that consumers want to buy.
AFTA emerged to support all Australian industry traders.

Without both a strong local production industry and an ability to import flowers, we would be a vastly smaller industry and we would offer consumers significantly fewer flowers than we do today.

Our goals

Unite the Australian flower industry

Unite the Australian flower industry to ensure continued growth for established and emerging participants

Maximise market share

Maximise market share for the flower industry by promoting flowers against other discretionary consumer spending

Centralise data and resources

Provide a centralised platform for Australian flower industry information by collecting, exchanging, and distributing data and resources

Advocate for an optimal operating environment

Advocate for an optimal operating environment that protects Australia’s biosecurity status whilst facilitating safe trade

Deepen bilateral relationships

Support import and exports to deepen bilateral relationships for Australia

Contribute to local communities

Maximise the industry’s contribution to the economy of the communities where flower businesses reside

What we do

As the representative body of Australia’s cut flower traders, AFTA has effective dialogue and partnerships with local and global industry stakeholders, including regulators, scientific organisations and allied members of the industry.

We regularly engage with regulatory bodies in various informational and advocacy activities to promote and safeguard the interests of domestic and international flower growers and traders;
as well as other representatives of the floricultural, horticultural and agricultural sectors.

Our mission is to maintain an active dialogue with our stakeholders and to collect, exchange, and make available information that supports the continued growth of the industry.

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