Global industry snapshot

Global industry

The global cut flower market was valued at US$34 billion in 2019 and is projected to reach US$49 billion by 2028.

Most popular export flowers

The most popular flowers grown for export are roses, tulips, carnations, orchids and peonies.

Largest export markets by trade value

Largest global importers by trade value


Kenya exports flowers to more than 60 countries, making it the country’s third largest export. Nairobi airport has a dedicated terminal for flower and vegetable exports.

Employment in Kenya

In Kenya, there are more than 500,000 people that depend on the floriculture industry, including 100,000 flower farm workers. Flower exports generate income for around 4% of the population.


Ecuador is the largest producer of roses in the world, prized for its favorable climate and soil conditions. Cut flowers are the nation’s fourth largest export.


Thailand earns US $81 million per year from exotic orchid exports.