Valentine’s Day ‘ruined’ as flower shortage sends prices skyrocketing – Yahoo!news – February 2022

AFTA founding member Craig Musson provided comment to Yahoo!news, ahead of Valentines Day in 2022, about supply chain issues and subsequent pricing challenges due to the limited availability of freight carriage on inbound flights to Australia.

The peak-industry body for importers Australian Flower Traders Association (AFTA), say fifteen hundred tonnes of flowers a week are spoiling in Kenya, a major international flower exporter.

That’s because with growing demand for freight, affordable options are not available.

AFTA founding member Craig Musson said while is organisation is “working around the clock” to find a solution, he can’t see a “quick fix” to the issue.

“A shortage of flowers for Valentine’s Day and Mother’s Day, both key events in the local florist calendar, is likely,” he said.

“There is little doubt that prices will increase and create difficulty for florists whose businesses rely on these calendar events dates to generate sufficient revenue to sustain them throughout the year.”

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