Where Have All the Flowers Gone?
By Stephanie Cain • The New York Times
Supply chain challenges, labor shortages and poor growing conditions have led to a global shortage of fresh flowers, especially the kinds grown for events like weddings.
The photographs of trashed ﬂowers still haunt ﬂorists. In 2020, when much of the world went into lockdown because of the pandemic, many ﬂower farms’ crops were discarded. Since no one knew what was going to happen, new crops were not planted as usual.
Now, because of pandemic-related supply chain challenges, labor shortages and poor weather conditions in major growing areas, there is a global shortage of fresh ﬂowers, especially the kinds grown for events like weddings.
“It was never a problem before, but now everything is a problem,” said Bob Conti, a partner at Ed Libby Events, a ﬂoral design company in Hackensack, N.J. “We’ll ﬁnd out there are no white ﬂowers, or the specialty rose is just not available. There is no way to get it. People can’t get containers, ﬂoral tape, supplies or even colored candles. No one can promise things. It’s been crazy. Just nuts.”
Mr. Conti has worked in the ﬂoral industry, with a focus on events, for 30 years, and said he has never seen such a scarcity of materials. Many ﬂorists across the country said they were seeing the same thing.
“Floral growers lost so much with all the wasted or unsold product from the worldwide shutdown in 2020, and were apprehensive on how much to plan for 2021 and beyond,” said Rishi Patel, the chief executive and chief creative oﬃcer at HMR Designs, an events producer in Chicago. Mr. Patel said that, in the past, if a product wasn’t available, it was typically because of a natural disaster in an isolated area. His team could usually ﬁnd what they needed elsewhere, just at a higher cost. But that’s not the case now.
“What we are facing now is an abrupt halt in the entire ﬂoral world,” Mr. Patel said.
It’s hitting at the same time as a boom in weddings, for which many couples spend thousands of dollars on ﬂowers. This year, there are some 2.5 million weddings expected to take place in the United States, according to the trade group the Wedding Report; as a result, Mr. Conti estimated that it could take until 2023 for business to function as it did before the pandemic.
“Wedding season is about to start up again, so it’s still going to be diﬃcult,” he said. “We’re probably a year out from some sort of stabilization.
Farm to Table
The fresh-ﬂower business involves a complicated supply chain that, despite its intricacy, managed to function almost seamlessly before the pandemic.
Understand the Supply Chain Crisis
- The Origins of the Crisis: The pandemic created worldwide economic turmoil. We broke down how it happened.
- Explaining the Shortages: Why is this happening? When will it end? Here are some answers to your questions.
- A New Normal?: The chaos at ports, warehouses and retailers will probably persist through 2022, and perhaps even longer.
- A Key Factor in Inﬂation: In the U.S., inﬂation is hitting its highest level in decades. Supply chain issues play a big role.
Most ﬂowers sold in the United States come from the Netherlands, Colombia, Ecuador and Kenya, all considered major growing areas. The vast majority of roses at weddings worldwide, for instance, are from Ecuador, and the Netherlands produces the most peonies.
While there are ﬂower farms in the United States, they tend to specialize in rarer varieties because they cannot compete with volume produced by growers in other areas of the world, or the lower prices they charge.
Flowers used at events are diﬀerent from those sold at grocery stores or online retailers. So-called event ﬂowers are bred to a higher quality, reaching peak bloom by the day of an event. These ﬂowers are often harvested by hand about 10 days before a wedding, which is roughly the amount of time it takes to fully open.
The ﬂowers at grocery stores are meant to have a longer life, and are harvested earlier so that the petals stay tightly closed and won’t open before purchase. But many times, they never fully open, which is why they aren’t of use to most wedding ﬂorists.
After fresh ﬂowers are harvested, they go to auctions and markets for wholesale sellers, who package and ship them via trucks and planes, always temperature controlled, to warehouses and other distribution points around the world. From there, they are sent to businesses like Mr. Conti’s and Mr. Patel’s or to smaller local markets like the ﬂower districts in Los Angeles and New York.
For weddings, many ﬂorists have a hybrid approach to sourcing. The majority of blooms used are event ﬂowers, bought directly from wholesalers to guarantee the volume and varieties needed. Those are then supplemented with speciﬁc ﬂowers used for small arrangements, bouquets and other accents that ﬂorists buy at local ﬂower markets a few days before an event.
In the decades that this process remained reliable, ﬂorists like Mr. Conti could discuss ﬂoral designs with customers up to a year in advance and showcase sample arrangements six to eight weeks before a celebration. Rarely did ﬂorists worry that they could not acquire the dozens of white ﬂowers needed for an altar backdrop, or the Eskimo roses for an arrangement at a sweetheart table.
Then came the pandemic.
Challenges at Every Step
After the shutdowns of 2020, not only did growers plant less, they also changed what they were planting, said Tracey Morris, a ﬂorist in Santa Barbara, Calif. Many farms that her company, Ella & Louie, works with switched from growing event ﬂowers to the kinds sold at grocery stores because those were more proﬁtable at the time, she said. Farms have since resumed planting event ﬂowers, Ms. Morris said, but it’s a slower process because they have to wait until what’s growing is harvested, or rip those ﬂowers out, to plant new ones.
Labor shortages have aﬀected the industry, too. After demand dropped in 2020, farms and wholesalers let go of employees, including harvesters and salespeople. Other workers left their jobs as a ripple eﬀect of lifestyle changes brought by the pandemic.
At one of the local farms she works with, Ms. Morris said, an employee’s “daughter had to start kindergarten online and her father was by her side. That meant one less person to plant and harvest for the year.”
The process of getting ﬂowers from one place to another also unraveled. Patrick Dahlson, the chief executive of Mayesh Wholesale in Los Angeles, said his ﬂoral business, which includes 19 branches in 11 states and distribution facilities in cities including Miami and Portland, Ore., has experienced delays on a weekly basis. Mr. Dahlson said there are fewer truck drivers to transport ﬂowers and, with a decline in international ﬂights, less space on planes for imports. Such holdups, he said, can result in a loss of product because ﬂowers may sit in a cooler at an airport for days before they are loaded on to a ﬂight.
Colder than usual temperatures in 2021 along with a rainier growing season in South America crushed crop yields for ﬂowers like roses and carnations, both popular for weddings. And droughts in California have continued to pose a challenge to ﬂower farms in the state, which has the largest number of such businesses in the country.
“Our buyers and internal transportation teams are constantly adjusting delivery schedules, which results in distribution ineﬃciencies and added costs,” Mr. Dahlson said. “It’s never been harder to do our job.”
All of this has resulted in an inability to promise speciﬁc ﬂowers for bouquets and other elements. “We do our best to make every possible eﬀort to get the product we have designed, but our clients’ ﬂexibility in substitutions must be a part of the process,” Mr. Patel said.
How the Supply Chain Crisis Unfolded
The pandemic sparked the problem. The highly intricate and interconnected global supply chain is in upheaval. Much of the crisis can be traced to the outbreak of Covid-19, which triggered an economic slowdown, mass layoﬀs and a halt to production. Here’s what happened next:
A reduction in shipping. With fewer goods being made and fewer people with paychecks to spend at the start of the pandemic, manufacturers and shipping companies assumed that demand would drop sharply. But that proved to be a mistake, as demand for some items would surge.
Demand for protective gear spiked. In early 2020, the entire planet suddenly needed surgical masks and gowns. Most of these goods were made in China. As Chinese factories ramped up production, cargo vessels began delivering gear around the globe.
Then, a shipping container shortage. Shipping containers piled up in many parts of the world after they were emptied. The result was a shortage of containers in the one country that needed them the most: China, where factories would begin pumping out goods in record volumes
Demand for durable goods increased. The pandemic shifted Americans’ spending from eating out and attending events to oﬃce furniture, electronics and kitchen appliances – mostly purchased online. The spending was also encouraged by government stimulus programs.
Strained supply chains. Factory goods swiftly overwhelmed U.S. ports. Swelling orders further outstripped the availability of shipping containers, and the cost of shipping a container from Shanghai to Los Angeles skyrocketed tenfold.
Labor shortages. Businesses across the economy, meanwhile, struggled to hire workers, including the truck drivers needed to haul cargo to warehouses. Even as employers resorted to lifting wages, labor shortages persisted, worsening the scarcity of goods.
Component shortages. Shortages of one thing turned into shortages of others. A dearth of computer chips, for example, forced major automakers to slash production, while even delaying the manufacture of medical devices.
A lasting problem. Businesses and consumers reacted to shortages by ordering earlier and extra, especially ahead of the holidays, but that has placed more strain on the system. These issues are a key factor in rising inﬂation and are likely to last through 2022 — if not longer.
It has also led to higher prices for both domestic and imported ﬂowers. Mr. Conti said roses that used to cost $1.50 per stem are now going for $3 a stem or more. White ﬂowers, the most requested color for weddings, have also risen in cost, according to Mr. Patel, from 25 to 50 percent.
It would seem reasonable to pass that along to the customer — and ﬂorists do for new clients. But when fulﬁlling an order from 2019 for wedding that’s been rescheduled one or two times, many, including Mr. Conti, Mr. Patel and Ms. Morris, are maintaining the formerly agreed upon price.
Amid it all, ﬂorists are ﬁnding creative ways to provide clients with their dream wedding ﬂowers. The keys are ﬂexibility and creativity.
“The easiest events for us have been those in which we have full creative reign,” said Kara Nash, owner of Kara Nash Designs in Atlanta. “Even though it may sound all doom and gloom, there are ﬂowers to be had. They just may be diﬀerent varieties than you expected.”
Ms. Nash has been rethinking how to build an arrangement when her go-to ﬂowers are unavailable. She will pluck out the center of a rose to transform it into a garden rose, or the center of a carnation to make it look like a lisianthus, she said. Ms Nash will also alter a ﬂower’s color using ﬂoral paint.
Before the pandemic, some ﬂorists like Ms. Nash had started a trend of foraging for wild foliage to use in wedding arrangements. (Her staﬀ now spends more time pruning trees and bushes in their backyards or those of friends or neighbors — with their blessing, of course.)
Another alternative is to use ﬂowers made of silk, which Mr. Patel said his company, like other ﬂoral design businesses, has long used as ﬁllers for large-scale installations and is now using even more.
Lauren Bercier started her silk-ﬂower rental company, Something Borrowed Blooms, in Lafayette, La., six years ago. In 2021, she provided ﬂowers for thousands of weddings, she said, up from 12 a month when she opened her business. On average, silk ﬂowers cost about 70 percent less than fresh ﬂowers, she said.
Mr. Conti said that instead of large ﬂower arrangements, he has used alternative ﬂora like potted live trees, which, unlike ﬂowers, he can reuse for other events. He has also turned to candles, lining aisles with pillar candles and suspending votive candles from ceilings.
“Couples want their day to look beautiful and reﬂect their style,” Ms. Nash said. “As long as the overall visual impact is striking, it doesn’t matter whether we used roses or peonies to get that look.”
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